Sunday, 09 May 2021_It is not a long time since Saudi Arabia made its first foray into the dazzling world of entertainment; boxing matches, horse racing, motorsports and music festivals are all parts of a broader project kick-started by Saudi Crown Prince Mohammad bin Salman.
Whereas these cultural undertakings are expected to contribute to the diversification of the kingdom's oil-based economy, these popular events simultaneously pursue an equally important goal; to varnish the tarnished reputation of Saudi Arabia as a country with the least respect for human rights.
In one its latest moves, Riyadh has taken initial steps to become a fashion capital like Milan, Paris and New York; and of course to distract attention from the underbelly of the kingdom; what critics say is an explicit act of "fashion-washing".
In early March, Harper’s Bazaar Arabia announced that it would be published in Saud Arabia as the first international luxury fashion magazine. Shortly after, leading men’s lifestyle magazine Esquire Middle East said it would publish Esquire Saudi.
The publication of these two prestigious magazines in Saudi Arabia is going to come along with a series of luxury VIP parties and workshops from well-known masters in the fashion industry.
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