China Baidu's second quarter exceeds expectations, powered by ad sales growth

Young journalists club

News ID: 26818
Asia » Asia
Publish Date: 16:04 - 01 August 2018
TEHRAN, August 1-Chinese internet search giant Baidu (BIDU.O) beat expectations for quarterly profit and revenue on the back of strong growth in its core online advertisement business, easing the pressure of funding a major expansion into new technology areas.

China Baidu's second quarter exceeds expectations, powered by ad sales growthTEHRAN, Young Journalists Club (YJC) -Chinese internet search giant Baidu (BIDU.O) beat expectations for quarterly profit and revenue on the back of strong growth in its core online advertisement business, easing the pressure of funding a major expansion into new technology areas.  

Consecutive quarters of strong profits also show Baidu has learnt to navigate regulatory potholes in China after previous missteps even as competitors suffer temporary bans and fines for failing to censor content.

Baidu said online advertising revenue rose by 25 percent to 21.1 billion yuan ($3.10 billion) in the second quarter ended June 30, partly driven by growth attributed to its growing newsfeed product, an app similar to Facebook Inc’s (FB.O) feed. Total revenue rose by nearly a quarter to 26.0 billion yuan, topping estimates of a 22.4 percent rise.

Source: Reuters

Your Comment