TEHRAN, April 25 - Brazilian food company Alibra obtained in March the halal certification for part of its products and plans to expand its presence in the Arab market from now on.
TEHRAN, Young Journalists Club (YJC) – The halal accreditation, which certifies that the production was done under Islamic norms, is a requirement made by many Muslim nations, including importers from Arab countries.
According to information by Alibra’s exporting manager, Debora Lapa, the company obtained the accreditation for 12 of its products from the lines of caseinates, milk powder, whey, powder cream and powder vegetable fat. Alibra produces inputs to the food industry and ready-to-eat food products for the retail, wholesale and fast food sector.
With the halal certification, Alibra plans to carve more space in the countries it already sells to and enter the market of other Arab and Muslim nations. Debora says that, among the Arabs, the company exports to Mauritania and Egypt, selling milk powder and fat milk powder. In the former, they sell to retail and industry and, in the latter, they sell only to the industrial sector.
“There are many opportunities in Saudi Arabia,” says Debora, mentioning the difficulties faced by a certification-less company in the country, according to Salaam Gateway.
She says that the halal stamp will also be used to sell to domestic clients that export to Islamic countries.
With its certification, Alibra plans to invest more in exports to Arab and Islamic markets. According to Debora Lapa, the company plans to promote the achievement of the certification in business expos in the Middle East, such as a trade expo in Iran that the company will soon attend and another in the UAE early next year.
Source: Hawzah News Agency
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