TEHRAN, May 8, YJC - Facebook said in a statement Tuesday that it had designed new algorithms to detect and remove news articles posted to mislead British voters.
TEHRAN, Young Journalists Club (YJC) - "We’ve found that if reading an article makes people
significantly less likely to share it, that may be a sign that a story
has misled people in some way,” the statement said.
"In December,
we started to test incorporating this signal into ranking, specifically
for articles that are outliers, where people who read the article are
significantly less likely to share it. We're now expanding the test to
the UK,” it added.
Apparently, Facebook users have been frequently
tricked into clickbait posts that featured phrases like "You’ll never
guess what happened next…” and "This one trick…” in the headline and
returned to their News Feed disappointed.
The new algorithm would allow Facebook to track fake accounts that spread such stories.
The
new strategy was put into test during the build-up to the French
presidential election. Facebook said it was able to delete more than
30,000 fake accounts using the new methodology.
"We’ve made
improvements to recognize these inauthentic accounts more easily by
identifying patterns of activity — without assessing the content
itself,” the company said, hoping to delete more accounts in the UK by
making improvements.
Facebook has also broadened its crackdown on fake news by launching an ad campaign on British media.
The company has published printed ads on papers including The Times, The Guardian and Daily Telegraph, listing 10 things that would help readers tell a fake story from a genuine one.
Tory
MP Damian Collins asked the social network last month to tackle
misleading stories out of fear that they might sway people for whom "the
main source of news is Facebook.”
British voters will head to the
poles on June 8 to take part in "snap” general elections Prime Minister
Theresa May called for late last month.